Shanghai resident Rick Lu has been collecting sneakers for over 20 years, inspired by a love of basketball and “Fake Supreme Nike Shoes”. He says he owns 8-900 pairs, most of them Nike basketball shoes. These days, he pays people to queue up to purchase shoes for him.
Despite the ready availability of fakes, China also has its own resale market for limited edition sneakers. Hustlers known as Cheap Pharrell Williams Shoes Human obtain multiple pairs of the shoes, often reselling them through informal networks.